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Lourens Pelser

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Lourens Pelser is an online entrepreneur who is constantly looking for profitable income streams to share with his subscribers. He is the owner of Nichemap.net and he will be adding content regularly for all aspiring internet marketers.

5 Rules Of Web Design

One of the issues you must deal with when building an online presence, is web design. It will not make any difference in the world what you sell or what you have to say, if when your visitor arrives, he cannot make head nor tails of your site. People leave websites almost faster than they arrive when they get to a site that is poorly designed. Consider these tips when creating your website.

Your site should have a recognizable theme running through it. By this, we mean that your pages should all look similar to each other, in terms of colors and layout. If a visitor goes from one page with one style to it, to another that is a completely different style, they might be tempted to leave that page, thinking they have clicked on a link that left your site and went somewhere else. They may take a moment to examine the situation, but you’d better hope they don’t because when they realize \both pages are yours, it ill irritate them. People hate goose-chases.

2. The typeface, or font, as it is called on the Internet, should be an easily readable type. No curly, script like fonts and certainly no character-driven fonts. Your words must be easily readable. By the same token, do not make the font size too small, nor overly large. 14 pixels is a pretty good size for the average website. Any smaller than, say, 10, and your visitors will have to strain to read… which of course, they won’t do. They’ll leave. It’s easy enough to find another website where the information is easier to read. Also, make the font no bigger than14, except for headings and such which should be no larger than 18. the one exception to this rule is when you are writing headlines, as for squeeze pages and sales letters. Those are headlines and come under another rule. An entire site of headline sized text would be really annoying, right?

3. Make it easy for your visitor to get around your site. Places a navigation menu at the top and at the side. You might even consider placing one at the bottom of the page, although this is not a popular as it once was. If the visitor knows where your nav menus are, they can just scroll back up to get to them. An exception: when a post is so long it is broken into more than one page, then a “keep reading” link should be placed at the bottom of the post.

4. Give them what they came looking for. Your visitors are looking for something specific, and if they managed to find you under keywords appropriate to their search query, then don’t use a bait and switch on them. Give them what they came for. Don’t make them hunt for what they want. They can leave faster than they came, and will most assuredly do so if they cannot find what they are looking for.

5. A page that is loaded down with too many elements will take a long time to load. Load time is important in today’s fast-paced world. People have become accustomed to get in, get out way of doing things. As a result, they have also become impatient. If your site takes longer than 3 or 4 seconds to load, what do you suppose they will do? Say it with me… they’ll leave. Graphics are the biggest culprit of load tie. It would be a good idea to optimize the sizes of your graphics before you ever upload them to your site. Also, don’t place too many on each page, and that includes the graphics for your advertising, as well as for your posts. Animated graphics are the worst, so avoid using them altogether

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