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Lourens Pelser

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Lourens Pelser is an online entrepreneur who is constantly looking for profitable income streams to share with his subscribers. He is the owner of Nichemap.net and he will be adding content regularly for all aspiring internet marketers.

SEO And Selecting The Right Keywords

Once upon a time, not that long ago, one could surf the Internet with relative ease, pretty much certain that one would find what one was looking for. That’s because when you surfed, there weren’t nearly as many choices of places at which to end up. You knew that if you couldn’t find what you were looking for, it did not exist—online, at least.

Now, return to the present and apply that same search. Not only are you more than likely going to find what you seek, you are going to get a half a billion-zillion choices to choose from. Everyone, from individuals, businesses and corporations have jumped on the Information Super-Highway and added their own .02. That is, everyone is adding their version of content at an ever growing rate, at every moment of the day and night.

So, how do you choose? The search engines have gone to great lengths to make your surfing experience as pleasant as possible. You type in key words to tell the search engines what you are looking for, and the search engines return to you with page after page after page of what they believe are links relevant to your search query. These pages filled with links are not thrown at you randomly, however. The search engines have applied an algorithm to each link that rates it in terms of how closely it matches your needs.

In order to get a link to the top of page one of the search engine results pages for any given key words that might be used to search for a product or certain information, individual site owners and business site owners alike have had to learn a whole new marketing tool: SEO. SEO is, of course, an acronym that stands for Search Engine Optimization.

It should be obvious that a relationship between the key words used to find the page links and the relevant content on those pages must be available. SEO is the method used by website owners to manipulate the search engines while still delivering to the human visitor exactly what he came looking for: useful quality content. Without this relationship, the chances of the human finding a link to your website is pretty slim. This leaves the average webmaster at the mercy of ever-changing search engine algorithms.

Hopefully it is apparent to every webmaster that keywords are the most vital element in the dance of SEO. Finding the right keywords—the ones your potential customer is using—is so important as to be game-changing. There are plenty of other factors that webmasters must be aware of when plying the search engine’s favor, but without the primary keyword efforts, the rest of it is wasted time.

The Keyword Selection Process
In order to select the right keywords, the first thing a webmaster must do is sit down and start thinking like his ideal customer. Write down as many keywords as you can think of related to your product/topic. An ideal number is 50, but write down as many as come to your mind. Try to order them in order of what you think of as being more important or more likely to be used.

You stand a better chance of gaining the attention of exactly the right customer by using the same search parameters (keywords) that he will. These keywords will serve you on two levels. One is for use directly in your website. They will be included in your content and backend for search engine purposes. You will also want to use these keywords in any paid advertising you do.

How do you find out which keywords are actually the most used or more important ones? For that, you will need the use of some keyword tools. There are software programs you can buy, like Micro Niche Finder and Market Samurai that will do the job for you, but there is a free keyword tool offered by Google that will do just as well, once you learn how to use it. The tool is located here: http://adwords.google.com/select/keywordtoolexternal. Its primary use is for customers of Google who wish to buy advertising from Google, but it is free for everyone to use to do keyword research.

You should be able to find plenty of free resources that will teach you how to use Google’s keyword tool, but the basics are this: You want to find out how many searches for a given keyword are performed on a monthly basis, how high the competition is for that keyword and what the average cost per click (CPC) is. S high CPC indicates a selling keyword, i.e., the product for which this keyword is associated is a good seller, the higher the CPC is. Your ideal match is when there are lots of searches, low competition and high CPC.

Ultimately, your job as webmaster is to find out what your customers want and what the search engines want and try to provide both with exactly that. It’s a tough job, but somebody’s gotta do it, as they say. You can do this work yourself or you can outsource it to others for a fee. If you choose to outsource the work, do your homework and find the best one suited for your needs who has an excellent track record.

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