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Lourens Pelser

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Lourens Pelser is an online entrepreneur who is constantly looking for profitable income streams to share with his subscribers. He is the owner of Nichemap.net and he will be adding content regularly for all aspiring internet marketers.

The Future of SEO

Anyone that has a blog or a website knows full well that ranking high in the search engines is the key to getting a horde of targeted traffic to your website. Several different search engine optimization (SEO) techniques are commonly used to help boost that ranking, but getting to the top and staying there is largely up to the folks that made the search engine cool in the first place – the users. You know that you are the king of the industry when your company name becomes the term used for something, which is exactly what happened to Google.

We no longer perform a search for something anymore, we “Google it.” Since they are pretty much considered the go to guys for searches nowadays, Google understands that they need to deliver quality results in order to stay there. That leads to an almost constant tweaking of the algorithms used to conduct searches in the blink of an eye. Those updates, going under the guise of such cuddly names as panda and penguin, are Google’s way of separating the high quality sites from the poor, and thus delivering search results that best match what the user is looking for. While that is great for the person performing the search, it’s enough to send some websites tumbling down the rankings almost overnight.

The problem for many who use SEO to boost their rank is that they become consumed with what they believe Google wants, forgetting that they are in fact serving the people that are looking for them in the first place. It would be easy to simply throw your hands up in the air and simply let the search engine chips fall where they may, but the good news is that your site can still succeed, no matter what cute little fuzzy animal update Google throws at you next. SEO can still work, and it will rely heavily on what you should be doing anyways: delivering quality content.

Many of the SEO techniques that are used today can still work well; they will just do so a little differently. For example, article marketing has always been an effective SEO tool, although many people made the mistake of stuffing keywords into articles, as opposed to putting together interesting pieces that would entertain and inform the website visitor. Those sites were among the hardest hit when the algorithm changes came, with many of them basically going from thousands of visitors to zero overnight. What you will often see when you search now is an author picture beside the link results. Google basically looks at the quality of the pieces they write, as well as the response from social networks and other incoming links, which basically results in an author rank similar to the Google Page Rank. Your site can quickly become an authority and rank high on relevant searches if your contributors are among those highly regarded by Google.

Building backlinks is another way in which many sites made the climb to the peak of the search engine mountain range, but it may be time to re-think that technique. That’s not to say that backlinks will become obsolete, but the speed at which you build them may be crucial. It’s far better to take the time to build quality backlinks, all of which come from a number of different sites, than to have thousands of links pointing from just one or two websites. Those thousands quickly become the linking equivalent of keyword stuffing, which will end up hurting you in the end. It’s much better to have your incoming links grow organically, so that your site develops and grows popularity in a way that makes it stand out in the crowd.

The point of all of this is that while you may hear people talking about how SEO is dead, the reality is that it is, and always will be alive and well. There is no way to tell what Google will do next, or what they will consider to be important contributing factors to rank, but you can definitely try to stay ahead of the curve. The easiest way to do that is to just continue to keep on delivering the type of quality content that people want when they perform a search. If you can adapt the way in which you put together your SEO strategies, then you will always find a way to come out on top, even when the Google Kitten algorithm change comes along.

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